Ponte di Vino

Ponte di Vino
San Mateo, CA
United States
ph: (650) 548-1302
alt: (650) 773-8359

Wine in Brazil

Wine consumption has grown on average from 1.3 liters per capita to 3 liters in the last decade. Wine consumption has grown 35% from 2000.

 

The sector is promising for imported wines, and is highly competitive.
The main suppliers of imported wine are France, Italy, Portugal, Chile, and Argentina. 
Brazilian per capita income is rising with the growing economy. 
Even though domestic wine production has increased, it is not enough to supply the expanded demand, which favors imported wine. Production is concentrated in the southernmost part of the country, notably the state of Rio Grande do Sul.
While Brazilian consumers generally lack awareness of U.S. quality wines, they show great interest in learning more. Importers believe there is a great potential for the U.S. product in Brazil.

According to "Brazil Retail Industry Forecast (2006-2010)", Brazilian per capita income is rising with the growing economy. A rise in per capita income and a decline in inflation rates will result in high disposable income that will be invested by consumers in luxury products. High living standards will be a key driving force for the future growth of retail industry of Brazil. The Brazilians are drinking more wine. The news excites winemakers and importers alike, who have been increasing investments to improve wine quality and to promote different products. Results are starting to show. Up to now, wine consumption has grown 35% from 2000.

Ponte di Vino
San Mateo, CA
United States
ph: (650) 548-1302
alt: (650) 773-8359